Most event websites have structural conversion problems that A/B testing alone won't solve. Optivise runs a full automated audit, fixes what's wrong using a staged rollout safety net, then runs continuous tests on the foundation it built. GTM only. No engineering team required.
Most event websites have the same structural problems: registration forms with too many fields, pages that don't answer the questions delegates actually ask, checkout flows that assume more patience than anyone has. These aren't optimisation problems. They're conversion problems that need fixing first.
A/B testing on top of a broken foundation is optimising a leaking bucket. The gains are real but they're smaller than they should be, and they take longer to find.
Optivise starts with the audit. Fixes what's clearly wrong. Then runs continuous tests to keep improving what's now working.
Too many fields. Manual entry for information that already exists on LinkedIn. Questions that frustrate rather than qualify. Most event registration forms were built by the platform, not designed for conversion.
Every page change needs a sprint. Every sprint competes with product priorities. The fixes that would take a day to implement take three months to schedule.
When someone asks ChatGPT or Perplexity which events are worth attending in your category, is your content structured to surface? Most event sites aren't, and the gap widens every month.
A registration page improvement that works on your largest event never reaches your smaller ones. There's no mechanism to compound what you learn across the estate.
Whether you run three events or thirty, the platform works the same way: fix the foundations, then optimise on top of them.
The problems Optivise finds in phase one: form friction, copy that doesn't convert, pages that don't answer the right questions, AEO gaps. Fixed via GTM, with no engineering ticket and no sprint required.
Nothing goes to 100% of your audience without working at 5% first. You set the threshold. If something looks wrong, roll back in one click. No risk to production. No delegate sees a broken page.
A registration improvement on one event rolls to every structurally similar site with one click. The learning doesn't stay where it started. Every site benefits from what every other site proves.
Once the basics are right, Optivise moves into ongoing A/B testing: hypothesis generation, deployment, analysis, rollout. Automated throughout. Your team approves the calls. Everything else runs.
Optivise does the work. You make the calls. Phase one fixes what's broken. Phase two keeps improving what works.
Connect GTM access. Optivise runs a full audit across your site: registration form friction (field count, manual entry burden, whether LinkedIn auto-populate could reduce abandonment), page speed, SEO and AEO gaps, copy clarity, checkout flow, how well the content answers the questions delegates actually ask before registering.
Every finding is classified by what Optivise can implement via GTM, what needs CMS access, what requires a developer, and what sits inside a third-party platform (Cvent, Eventbrite) it cannot reach. You see the full picture before a single change is made.
GTM only · Form analysis · AEO audit · SEO · Copy review · Classified by implementabilityYou approve which recommendations to implement. Optivise deploys them to 5-10% of your audience first. You set the threshold. The platform monitors for errors and conversion impact. If anything looks wrong, roll back in one click. When you're satisfied, expand to 100%.
Nothing becomes permanent until it has proven itself on a slice of real traffic. No production code is touched. No delegate sees a broken page at scale.
5-10% rollout first · Human approval · One-click rollback · No production risk · GTM deploymentWith the structural problems resolved, Optivise runs ongoing tests on what now works. It generates the hypothesis, builds the variant, deploys via GTM, and tracks statistical significance. Your only inputs: approve the hypothesis, roll out the winner. A winning test on one event reaches every structurally similar site in one click. The platform gets sharper with every result it logs.
Auto-generated tests · Portfolio rollout · Human approval · Standards-matched code · Continuous learningEvery layer of the platform is designed around one principle: the client decides. Optivise recommends. You approve. The estate improves.
All tests run through Google Tag Manager. No production code is touched until your dev team chooses to implement the permanent change.
Nothing goes live without your sign-off. The dashboard gives you full visibility and control at every stage.
Activate one site or many. Start where the commercial impact is highest. Expand at your own pace.
Set the audience split yourself. Scale up incrementally. Fully reversible at any point. No code touched, no production risk.
Optivise shows you the hypothesis and the reasoning. You approve or reject. Nothing runs without your sign-off.
Define thresholds for revenue impact, traffic %, or test type. Anything above them escalates to your team instead of proceeding automatically.
Every winner generates a standards-matched code snippet for your dev team, written to your conventions and packaged as a ticket. Ready to review. No rewriting required.
Every test result, win or loss, improves the next hypothesis. The platform gets more precise the longer it runs across your sites.
Vendor-agnostic throughout. The intelligence layer is ours, built for this use case and improving with every audit finding and test result.
Optivise analyses your site across registration form design, page speed, SEO structure, AEO readiness, copy quality, and checkout flow. Each finding is classified by what it can implement via GTM, what needs CMS access, what requires a developer, and what sits inside a third-party iframe it cannot reach.
The audit is specific to B2B event and media sites. It knows what a delegate needs to see before registering, and it knows what's usually missing.
Form friction · AEO gaps · Copy review · SEO · Classified findings
GTM access is all Optivise needs for both phases. Audit fixes deploy to 5-10% of your audience first. A/B test variants follow the same path. No edge infrastructure. No codebase changes. No engineering tickets before anything starts.
Your tech team stays out of the loop until they choose to make a change permanent. Everything is fully reversible from your dashboard. No rollback risk. No SEO impact.
GTM only · Staged rollout · Fully reversible · Zero SEO risk
Generic AI generates ideas. It has no visibility into what actually converts on a B2B event registration page, and no memory of what's worked across your sites before. Optivise feeds every audit finding, every fix result, and every test outcome back into its intelligence. The recommendations it surfaces become more precise over time.
When a winner should become permanent, it generates the code to match your engineering conventions, packaged as a ticket. Ticket-ready. No rewriting.
Learns from every result · Gets sharper over time · Code matched to your standards
Most teams already have CRO tools, or think they're not ready for them. Here's the honest answer either way.
That's where Optivise starts. Phase one is a full conversion audit: registration form friction, AEO gaps, copy that isn't answering the right questions, checkout friction. Optivise finds what's broken, classifies each finding by what can be fixed without a developer, and implements the changes with a staged rollout safety net. A/B testing comes after the foundations are in place.
If your registration form lives inside a Cvent or Eventbrite iframe, Optivise can optimise everything on the pages leading to it but cannot change what's inside the iframe. That's a hard technical boundary and we tell you this upfront. What Optivise can do is reduce friction before the handoff, improve the quality and intent of delegates who reach the form, and flag what to raise with your platform vendor.
Good tools for single-site testing. Each test still requires manual setup, analysis, and someone to repeat the work on the next site. Optivise automates the full cycle and propagates winners automatically. It also starts with the audit phase those tools skip entirely. It sits alongside your existing stack and doesn't replace it.
Most CRO tools assume your website is already in reasonable shape. Optivise doesn't. It starts with the audit, fixes what's clearly wrong using a staged rollout safety net, then moves into incremental A/B testing on solid foundations. Sites are benchmarked against each other, not just themselves. Winners roll to the entire estate in one click. The platform compounds across both phases.
Optivise starts where your website is, not where you'd like it to be. Phase one works on a single site. Phase two scales as far as your estate does.
Every event site has the same structure: registration, agenda, pricing, speakers. That consistency is what makes learning transfer so fast. Start with your highest-traffic event. As it proves out, roll to the next, and the next. Groups operating across multiple brands can expand from one brand to many as the commercial case builds.
Subscription conversion, paywall design, newsletter sign-up: the same challenges repeat across titles and brands. Start with one title. When a paywall variant wins, it doesn't have to stay exclusive to that title. It rolls to wherever the structure matches.
High traffic, templated structures, conversion rates that move revenue at the margin. When the same page type appears across multiple verticals, a single winning variant is worth the same number of improvements. Start with your best-performing vertical and expand.
Optivise is an Amplifi Studio venture. Amplifi builds AI and data infrastructure for enterprise clients across media, events, and B2B publishing, including FTSE 100 organisations.
Our founders have operated at board level inside the world's largest B2B media and events businesses. We know your commercial pressures, your tech constraints, and what it actually takes to get new tooling adopted internally.
We don't build proof of concept. We deliver proof of value.
Let's talk through what a full conversion audit finds on a typical event website, what Optivise can fix without your engineering team, and what a starting point looks like for your sites.
Let's talk