Automated CRO & AEO for media and events portfolios
Stop leaving your best test results on one site.
Optivise is built for groups running portfolios of event brands and media titles. It automates your full CRO programme, from test creation and deployment to analysis and rollout, then takes every win to the rest of your estate. Start with one site. Prove it works. Then take it to ten, fifty or ninety more.
For commercial leadership — the problem
You know what needs fixing. You just can't act on it fast enough.
Your registration pages, paywall flows, and checkout journeys could convert better. The data exists. The intent is there. What's missing is the capacity to act on it continuously, across every brand you run, without burning engineering resource every time.
AI search is also changing how your audience finds you. AEO, making sure your events and titles surface when people ask ChatGPT, Perplexity, or Google's AI Overview, is a growing gap most teams haven't started to close. Optivise closes both. Continuously.
CRO is stuck in serial mode
One site, one test, one cycle. No learning transfers. A win on your flagship event never reaches the other twenty sites where it would work just as well.
Your tech team is the bottleneck
Every test needs engineering resource. Backlogs grow. Optimisation waits behind product priorities, and the commercial cost of waiting never shows up on anyone's roadmap.
AEO gaps are invisible until they hurt
When someone asks an AI tool for the best event or publication in your category, are you showing up? Most teams haven't measured this, let alone fixed it.
Insights don't compound
You run 20 tests and get 20 isolated results. There's no mechanism to turn that into a portfolio-wide advantage, which is exactly where the value of running a portfolio should be.
For commercial leadership — the outcomes
What changes when you stop doing CRO manually.
Whether you run three events or thirty, the commercial case is the same.
More revenue from traffic you've already paid for
You're already paying to acquire visitors. Optivise makes more of them convert, across registrations, paywalls, and checkouts, without touching your acquisition spend. Every improvement compounds as you add more sites.
Winners roll out automatically
A winning test on one event doesn't stay there. You deploy it to every relevant site in one click. No briefings, no repeated setup. One insight, everywhere it applies, immediately.
Off the backlog. No tech debt.
Tests run without touching your codebase. Winners generate a clean, standards-matched code snippet packaged as a dev ticket, so permanent changes land without boilerplate, rewriting, or sprint disruption.
Fully automated, end to end
Test creation, deployment, monitoring, and analysis run without you. Your only decisions: approve the hypothesis, roll out the winner. Everything else is handled.
For your CRO and marketing team — how it works
Three steps. Fully automated.
Optivise does the work. You make the calls.
Connect. No IT required.
Google Tag Manager access is all you need. No engineering tickets, no deployment windows. Optivise connects to your existing analytics and any session recording or heatmap tools you already use, then benchmarks your sites against each other, surfacing the conversion gaps and AEO weaknesses that only show up when you look across multiple pages at once.
Test. Automated from hypothesis to result.
Optivise generates the hypothesis, builds the variant, deploys via GTM, and tracks statistical significance. Your only input is to approve or reject the hypothesis in your dashboard, and approval scales with your estate: delegate by brand, region or team, and set policies that auto-approve the low-risk test types you define. You control the audience split, and guardrails escalate anything above your thresholds. AEO improvements run through the same pipeline: schema, structured data and answer-readiness fixes deployed via GTM where possible, or packaged as dev tickets where not.
Deploy. One click, every site.
When a test wins, you roll it out in one click, to a scope you define. Group your sites by region, language, currency or brand family, and winners deploy in staged waves with per-site monitoring and instant rollback, so a variant that won in one market never blind-deploys to another. In parallel, Optivise generates a standards-matched code snippet for your dev team, written to your engineering conventions and packaged as a ticket, so permanent changes land cleanly, with no tech debt.
For your CRO and marketing team — your dashboard
Control that scales past site number ten.
Approving every test personally works on three sites and collapses on thirty. Optivise is built so that nothing goes live without sign-off from your team, and so that sign-off never becomes the bottleneck.
Approval that delegates
Route approvals by brand, region or team. Batch-approve similar tests. Set policies that auto-approve the low-risk test types you define, and reserve personal sign-off for what genuinely needs it.
Audience % control
You set the audience split yourself, scale up incrementally, and reverse it at any point. No code touched, no production risk.
Rollout scopes
Define site groups by region, language, currency or brand family. Winners roll out in staged waves with per-site monitoring, and any site can roll back instantly without affecting the rest.
Guardrails & escalation
You define thresholds for revenue impact, traffic %, or test type. Anything above them escalates to your team instead of proceeding automatically.
Code snippet delivery
Every winner generates a standards-matched code snippet for your dev team, written to your conventions and packaged as a ticket. Ready to review, no rewriting required.
Learning feed
Every test result, win or loss, improves the next hypothesis. The platform gets more precise the longer it runs across your sites.
For your technical team — platform architecture
From data to deployment. With your team in control.
Every layer of the platform is designed around one principle: you decide. Optivise recommends, you approve, and your estate improves.
Data inputs
Intelligence
Optivise AI: portfolio-aware, optimised for media and events, learning from every test across your estate.
Hypotheses
Your team approves every hypothesis before anything runs, with delegation rules and auto-approve policies you define.
GTM test layer
10% audience → 50% → 100% winner. You control the split from your dashboard, with guardrail escalation throughout.
Outputs
All tests run through Google Tag Manager. No production code is touched until your dev team chooses to implement the permanent change.
Winning variants generate code matched to your engineering standards, delivered as properly formed tickets your team can review and schedule.
For your technical team — the stack
Best-in-class at every layer. Locked into none of them.
Vendor-agnostic throughout. The intelligence layer is ours, built for this use case and improving with every test result.
Optivise IP
AI built for portfolio CRO
The most common question we get: why not just use ChatGPT or Claude directly?
Generic AI generates ideas. It has no visibility into what actually converts on a B2B event registration page, and no memory of what's worked across your sites before. Optivise feeds every test result, win or loss, back into its intelligence. The hypotheses it generates become more precise over time, shaped by your audience, your site structures, and your test history. That's the advantage that compounds.
GTM native
Google Tag Manager deployment
GTM access is all Optivise needs. No edge infrastructure, no codebase changes, no engineering tickets before a test can start. Your tech team stays out of the loop until they choose to make a change permanent, and every test is fully reversible from your dashboard.
Standards-aware
AI code generation
When a winner should become permanent, Optivise generates the code. Not generic boilerplate, but code written to your existing engineering conventions, matching how your team already works. It lands as a properly formed ticket, ready to review and schedule. No rewriting, no translation. The tooling is provider-agnostic and updated as better options emerge.
Why Optivise
The questions we always get asked.
You probably already have CRO tools. Here's why that doesn't make Optivise redundant.
We already use Optimizely / VWO / AB Tasty.
We have a CRO agency for this.
Could we build something like this internally?
What's genuinely different about Optivise?
How an engagement starts
The first 90 days, then a decision.
No long-term commitment to begin. One flagship site, a defined rollout group, and a scheduled decision point with the evidence in front of you.
Weeks 1–2 · Connect & benchmark
GTM access granted on one flagship site. Analytics connected, baseline conversion and AEO benchmarks taken, first hypotheses generated for your approval. No engineering involvement required.
Weeks 3–8 · First tests live
Tests running on the flagship site at an audience split you control. Approval workflow tuned to how your team actually operates: who signs off, what auto-approves, what escalates.
Weeks 9–12 · First rollout
The first proven winner rolled out to a small site group you define, in staged waves with per-site monitoring. Measured uplift reported against the baseline, per site.
Day 90 · Decision point
You see the numbers: uplift, test velocity, and what rollout across the wider estate would be worth. Continue and scale, or stop with everything fully reversible and nothing owed.
Who it is for
Start with one site. Scale as far as you want.
Optivise works from day one on a single site. The more structural similarity across your portfolio, the faster the learning compounds, but you don't need a large estate to see value immediately.
B2B event portfolios
Every event site has the same structure: registration, agenda, pricing, speakers. That consistency is what makes learning transfer so fast. Start with your highest-traffic event, and use rollout scopes to keep regions, languages and currencies properly separated as you expand.
FITS: groups running 10–100+ event brands across multiple regions, with shared page structures and separate sites
Multi-title media brands
Subscription conversion, paywall design, newsletter sign-up: the same challenges repeat across your titles. Start with one. When a paywall variant wins, it doesn't have to stay exclusive to that title. It rolls to wherever the structure matches.
FITS: publishers running multiple titles with paywalls, subscriptions or newsletter funnels
Marketplace & community platforms
High traffic, templated structures, conversion rates that move revenue at the margin. When the same page type appears across your verticals, a single winning variant is worth that many improvements. Start with your best-performing vertical and expand.
FITS: trade platforms, industry directories, multi-vertical marketplaces, professional communities
Who we are
Built by people who've worked inside media and events portfolio businesses.
Optivise is an Amplifi Studio venture. Amplifi builds AI and data infrastructure for enterprise clients across media, events, and B2B publishing, including FTSE 100 organisations.
Our founders have operated at board level inside the world's largest B2B media and events businesses. We know your commercial pressures, your tech constraints, and what it actually takes to get new tooling adopted internally.
We don't build proof of concept. We deliver proof of value.
Anthropic UK Partner Network
Official partner, giving Optivise access to frontier AI capabilities for the intelligence and code generation layers of the platform.
Palantir Foundry Partner
If you have an existing Foundry deployment, Optivise integrates directly. If you don't, you get the same outcome via our own connectors.
Deep sector knowledge
Through Amplifi, our team has worked directly with businesses including Terrapinn, DMG Media, Informa, PRS for Music, and RICS. We understand your stack because we've worked inside businesses like yours.
Data boundaries
Your audience data, performance data and test results are never visible to any other customer, and never shared. The platform improves through anonymised, pattern-level learning only: which categories of change tend to win, never whose site they won on. You benefit from every pattern proven before you, and your competitors learn nothing about you.
Start with one site. See what's possible.
Let's talk through what automated CRO and AEO could mean for your registration, paywall, or checkout performance, and what a starting point looks like for your portfolio.